
MAMA is actively committed to transforming innovative concepts and ideas in the sustainability field into products and solutions capable of success on the mass market. Because that is where sustainability belongs. It can be profitably scaled up here and interesting business models developed from it. The mass market also offers sustainability the opportunity to achieve a major impact, because only with this multiplication effect can our environment as well as social aspects gain fundamental improvements. In this regard MAMA is working in accordance with a unique principle. The Mama Principle:
A Mama is regarded as one of the most sustainable members of our planet. Already at an early stage she is concerned about her children’s careers, supporting them during all phases of life while watching out that they do not make a mess of things. Or in other words: Being sustainable. At the end she then lets them head off to successfully achieve their own independence. This is a very simple, clear thought. And its very simplicity is what permits it to be put into practice with such success.
MAMA stands for integral impact investing with a clear focus on the mass market and a successful business case. Because only when the incentive for project developers and investors is sufficiently interesting, can a good idea be turned into one that penetrates the mass market and helps secure the quality of life for all of us – both in this generation and for those to come.