MAMA is actively committed to transforming innovative concepts and ideas in the sustainability field into products and solutions capable of success on the mass market. Because that is where sustainability belongs. It can be profitably scaled up here and interesting business models developed from it. The mass market also offers sustainability the opportunity to achieve a major impact, because only with this multiplication effect can our environment as well as social aspects gain fundamental improvements. In this regard MAMA is working in accordance with a unique principle. The Mama Principle:

A Mama is regarded as one of the most sustainable members of our planet. Already at an early stage she is concerned about her children’s careers, supporting them during all phases of life while watching out that they do not make a mess of things. Or in other words: Being sustainable. At the end she then lets them head off to successfully achieve their own independence. This is a very simple, clear thought. And its very simplicity is what permits it to be put into practice with such success.

MAMA stands for integral impact investing with a clear focus on the mass market and a successful business case. Because only when the incentive for project developers and investors is sufficiently interesting, can a good idea be turned into one that penetrates the mass market and helps secure the quality of life for all of us – both in this generation and for those to come.

In the past few years, the global market for sustainable investments and funds has witnessed dynamic growth. Even when the financial crisis reached its darkest hour in 2008/2009, this positive trend was not interrupted.

In Europe alone, the volume for fund investments in sustainability increased from 18.7 billion euros in 2007 to over 30 billion euros in 2009.The market continues to look optimistic for the future. During the next three years, sustainable market growth rates are expected to as much as double in comparison to the total market. And for a good reason, too: the area of sustainability currently finds itself on a growth path which is completely independent of external factors in the medium and long term, and therefore offers excellent perspectives.

With the MAMA Sustainability Fund 01*, MAMA offers institutional and professional investors the opportunity to profit from this dynamic growth market. And with a promising outlook. For the world and for you.

* The full name of the MAMA Sustainability Fund 01 is MAMA Fund SICAV-SIF – Sub-fund 1. Complete information can be found in the corresponding prospectus.

MAMA actively takes care that innovative concepts and ideas in the area of sustainability turn into products and solutions that can compete successfully in the mass market.

In addition to financial commitment, MAMA provides certified expertise and a practical, hands-on approach to support its investment in the areas of strategy, innovative marketing, public relations and business development.

Here is what MAMA offers companies and investors:

* The full name of the MAMA Sustainability Fund 01 is MAMA Fund SICAV-SIF – Sub-fund 1. Complete information can be found in the corresponding prospectus.

Sustainability generally follows a comprehensive approach. Despite this, MAMA focuses its attention on carefully selected investment fields. After all, each of these presents high growth potential and long-term investment security.

Non-Fossil Mobility

Road traffic is responsible for 14% of the world’s total greenhouse gas emissions. In order to meet increased mobility demands whilst simultaneously reducing CO2 emissions, alternative drive technologies and new mobile concepts must be developed. Non-fossil mobility is the only long-term solution to this.

Invest in new mobilityThe acceleration of a Ferrari. The agility of a Smart. The reliability of a VW Beetle. The fun factor of a Porsche convertible. CO2 emissions: 0 g/km. Simply plug in and charge up. MAMA invests in non-fossil mobility and new transport concepts. They are already available today.

Renewable Energy 2.0

First-generation renewable energy sources have been around for a long time. Nevertheless, they often only pay off with the help of state subsidies. With the second generation, this is set to change. Efficient technologies for the production, storage and distribution of renewable energies are about to experience a breakthrough. The investment focus of MAMA is orientated towards solutions which guarantee the most success

in the short term.

Reap the benefits of next-generation renewable energies.

Wind energy plants, more efficient solar modules, intelligent electricity networks, cost-effective energy saving systems.These new technologies offer more energy efficiency with simultaneous cost savings. That’s why MAMA invests in renewable Energy 2.0.

Natural Resources

Nature offers a practically inexhaustible reservoir of renewable resources. Using these more intelligently and respectfully is one of the most decisive aspects in the near future. If we consider the example of water, it quickly becomes clear how a seemingly endless raw material can suddenly assume critical importance in our time. Water is the gold of the future. As well as an invaluable resource today.

Invest in regenerative resources.

Insulating material made of reed, paints and chemical base materials extracted from plants, clean water from modern recycling plants. The areas of application for regenerative resources are infinite. In particular, water as the basis of life offers excellent economic perspectives. This is why MAMA invests in technologies for the respectful and sustainable use of natural resources.

Green It

During the last decades, the information technology sector has witnessed practically unparalleledgrowth. A huge part of our lives is now defined by it, albeit at the cost of considerably higher energy requirements. Green IT opens up new paths: improved efficiency, optimised structures, networked concepts and user-friendly offers for consumers and companies – a colossal growth market.

Take advantage of the opportunities offered by Green IT.

Three facts demonstrate the enormous growth potential of Green IT:

1. Green IT is more efficient and uses less electricity.

2. Green IT controls and optimises existing structures to create clear process improvements.

3. Green IT uses the strengths of the Internet to launch sustainable business models quickly and successfully.

MAMA invests in these three areas and unites them to create innovative, sustainable and profitable solutions.

Sustainable investments offer above average growth perspectives and a high return on investment (ROI). They also have an extremely positive effect on the development of sustainable products and thus on the life of generations to come. This is precisely what we want to talk about. For this, MAMA has developed a special communicative approach which works in three dimensions:

Boosting deal quality

MAMA provides a communicative platform to attract attention and present the subject of sustainability in all of its diversity. The more people who are aware of MAMA and its sustainable activities, the better.This leads to higher-quality contact with potential investment objects, staff members, partners and networks.

Boosting image

MAMA includes investors in the many communication activities in the public and scientific spheres in addition to institutions. This ensures that an investment not only pays off in financial terms, but also in relation to communication.The result: do a good deed and shout it from the rooftops – or in this case: let people shout about it for you and reap the benefits.

Boosting ROI

MAMA opens doors, makes use of its own network and actively supports investments in terms of brand development and sales communication with experienced MAMA marketing and PR specialists.The result is significantly enhanced perception on the market, higher company value and thus heightened investment security.

Through MAMA’s holistic approach, we are able to acquire the best projects, develop them successfully and relaunch them as highly profitable opportunities. This has nothing to do with luck – MAMA follows an extremely strict investment process.

This begins with the search for potential investment objects. Through our excellent contacts in the financial and scientific sectors as well as in the ‘sustainability community’, we are able to identify interesting projects early on. This guarantees exclusivity and increases deal quality.During the next step, all investment objects are subjected to a clearly defined assessment process in which their financial, ecological and social aspects are evaluated based on a selective criteria catalogue.After receiving a positive assessment from the various MAMA bodies (the investment team, investment committee, general partners and the advisory board), an individual customised agreement is negotiated and the investment is made through MAMA.

MAMA supports and accompanies the investment object throughout the entire investment process. MAMA’s risk management experts ensure that critical phases in the company’s development are identified immediately and, if necessary, handled professionally through interim management resources.

Thanks to our international network, our reputation within the sustainability community and the communication activities carried out by MAMA, we are in a position to ensure the prompt identification and successful exploitation of exit opportunities.

1. The pre-market launch

Stage Normally, the research and development stage has already been successfully completed at this point. The company/product has already proven what it is capable of achieving. The period until market launch is less than two years.

2. The pre-internationalisation

stage Normally, the company or product has already been launched on the initial market and has proven its worth. The aim then becomes expanding this local success to international markets.

Through the concentration of investments in these development stages, MAMA maximises the expected ROI of the fund whilst minimising risks. At the same time, MAMA supports sustainable companies in the successful implementation of their products and services. After all, experience has shown us that the largest potential for company development lies precisely in these two stages.

Through the combination of risk capital shares and project financing, the MAMA Sustainability Fund 01* pursues an optimised investment strategy. This means that our investors benefit from high one-off exit revenue from shares on the one hand and constant cash flow from project financing dividends on the other.

* The full name of the MAMA Sustainability Fund 01 is MAMA Fund SICAV-SIF – Sub-fund 1. Complete information can be found in the corresponding prospectus.

The environment. The economy. Society. Sustainability is the principal theme of our age. It is no longer a question of whether we need to change something. The question is how we want to change things. Do we want to limit ourselves, do without and simply wait for what the future will bring? Or will we challenge ourselves, develop new perspectives and take the future into our own hands with determination?

MAMA considers the coming change process a great opportunity – not a necessary evil. It is a great opportunity to implement sustainable ideas. An opportunity to make sustainable products attractive to everyone. An opportunity to open up international markets to sustainable companies.

That is our vision at MAMA. We work hard for it. Every day. For a better world and sustainable success for our investors.

MAMA offers companies and investors:

MAMA has already succeeded in attaining 3M as a strategic partner for this innovative concept.

For MAMA sustainability is:

1. … the better business model because from the very beginning a company has to consider more factors than just economic ones in order to succeed. Ecological aspects are included here such as how to structure your own carbon footprint as well as further key points like energy efficiency and environmental standards (ISO 14001) – all of which also impact on the suppliers and customers of course.

Likewise, social aspects also enter the equation here: The attractiveness as an employer, a company with a sense of social responsibility, all of the gender issues and so on.

In this way a company becomes attractive for its employees who (in my opinion) are then more motivated and thus more willing to perform and work hard.

Sustainable companies are more resistant to crises and achieve more consistent development – without striving for short-term profit maximisation yet clearly focused on their long-term direction.

2. … a significant competitive factor because customers are paying increasing attention to this subject in their purchasing decisions. In this way discussions about prices are often superfluous and the customers for their part are able to use the subject of sustainability for their own reputation and image. Fact is: Whoever does not go with the times here will be punished by the market.

Furthermore, sustainable companies are attractive for well educated people – as a preferred employer. And this represents a clear USP when compared to the usual employers.

3. … quality management because the products are produced and the operative processes trained in accordance with the latest standards. Sustainable companies are already adopting future developments today. In this way such a company will not experience any unpleasant surprises in the future as a result of excessive recall actions or even suffer a loss of image. And not least, the Web 2.0 or 2.5 which we have already reached is providing a range of options that permits the communication of products and their quality to occur almost in real-time and to concentrate these communication options especially against companies engaged in corporate wrongdoing. The major benefit here: This communicative power can also be used positively in a targeted manner.

4. … risk management and long-term corporate security. Sustainable companies have to deal very intensively with processes both internal and external in order to optimise their internal environmental sustainability areas especially, and this is then capable of impacting on their external processes (suppliers, customers). Forward thinking saves costs, protects your liquidity and secures your company’s long-term success in addition to protecting you from unwanted surprises. A good example here is the current major disaster at BP. Its extremely expensive PR campaign over the last few years (bp = beyond petroleum) is now for nothing, billions are being consumed, its image is seriously tarnished and it is being viewed increasingly as a risk.

5. … is innovation because the sustainable company is signalling that it is prepared to face change and accept new challenges. Its level of innovation proves this, and it also proves that the management has recognised the sign of the times before the others and is reacting in a prompt, timely manner. The result of this is improved confidence and an enhanced reputation.

6. … corporate responsibility because the objective is not just short-term profit maximisation with all the risks it entails (see above), but that off-balance sheet aspects also play a role in the company’s management and development. Sustainable companies are right at the heart of society, enjoy acceptance and act in a responsible manner also with regard to sponsoring and their commitment to society. Here at MAMA we clearly identify where for instance, in addition to the obvious benefits, the more extensive positive consequences for the world are when a sustainable project is implemented.

7. … equality between the generations because the aim is not to exploit but rather to preserve. And to also give the generations to come the opportunity to live out their passions and be able to satisfy their needs – which represents a proactive living contract between the generations.