The recognition value of “Do Good” is vital.

Every Mama in this world has her own special principles. Just like MAMA. And that brings a lot of benefits. Because we are all recognised and measured by what we really do. This is especially true for sustainability. And here we either stride the path to “greenacting” and do something, or just leave the washing out to dry. But that is for others – not us.

Greenacting instead of greenwasing. This is what MAMA stands for. Which means we rule out certain areas. These include:
- No cooperative relations with the military.
- No direct support for nuclear power or fossil energy.
- No violations of human rights.
- No support for genetic engineering.

On the other hand MAMA follows clear sustainability criteria:

MAMA is actively committed in the sense of impact investing to ensuring that sustainable products and solutions are gained from innovative concepts and ideas capable of success on the mass market.