Already today an enormous number of innovative ideas and technologies in the area of sustainability are available worldwide. However technical feasibility alone is not enough to transform innovative projects
into truly successful business models.

For this reason MAMA ensures from the very beginning that the products and technologies in a potential investment are not only achievable technically and make sense under sustainability criteria. They must also be viable in a competitive environment and marketable to customers. MAMA provides proactive support from its sales, marketing and PR specialists for each investment – and that during the complete investment phase.

And we even go one step further: Together with environmental associations, scientific institutions, politicians and numerous other partners, MAMA maintains a dialogue with the general public, keeping them informed

about the wide-ranging opportunities and impacts of sustainability. And for us its is vital that such communications activities are positive. Because only when sustainability is seen as an opportunity and

not linked to a sense of doing without can its route to the mass market be achieved with the appropriate impact. And that is something which we all really do profit from.

Leverage Through Communications

Through MAMA’s holistic approach, we are able to acquire the best projects, develop them successfully and relaunch them as highly profitable opportunities. This has nothing to do with luck – MAMA follows an extremely strict investment process.

This begins with the search for potential investment objects. Through our excellent contacts in the financial and scientific sectors as well as in the ‘sustainability community’, we are able to identify interesting projects early on. This guarantees exclusivity and increases deal quality.During the next step, all investment objects are subjected to a clearly defined assessment process in which their financial, ecological and social aspects are evaluated based on a selective criteria catalogue.After receiving a positive assessment from the various MAMA bodies (the investment team, investment committee, general partners and the advisory board), an individual customised agreement is negotiated and the investment is made through MAMA.

MAMA supports and accompanies the investment object throughout the entire investment process. MAMA’s risk management experts ensure that critical phases in the company’s development are identified immediately and, if necessary, handled professionally through interim management resources.

Thanks to our international network, our reputation within the sustainability community and the communication activities carried out by MAMA, we are in a position to ensure the prompt identification and successful exploitation of exit opportunities.

1. The pre-market launch

Stage Normally, the research and development stage has already been successfully completed at this point. The company/product has already proven what it is capable of achieving. The period until market launch is less than two years.

2. The pre-internationalisation

stage Normally, the company or product has already been launched on the initial market and has proven its worth. The aim then becomes expanding this local success to international markets.

Through the concentration of incubations in these development stages, MAMA maximises the expected ROI of the fund whilst minimising risks. At the same time, MAMA supports sustainable companies in the successful implementation of their products and services. After all, experience has shown us that the largest potential for company development lies precisely in these two stages.

MAMA commercialises sustainable products and technologies with high growth potential. By combining the project financing and venture capital with the sales revenue from the CO2 certificates generated, the investors
in the MAMA Sustainability Fund 01* benefit from early stage profit distributions and high exit revenues.

Sustainability fundamentally follows an all-embracing approach. Despite this, MAMA only concentrates on selected areas of incubation. Because each one of these areas contains technologies which can be rapidly scaled up to commercialisation, have high growth potential with good access to deal flows on a regional level and thus provide long-term investment security.

Non-Fossil Mobility

Road traffic is responsible for 14% of all greenhouse gas emissions worldwide. In order to satisfy the increased demand for mobility with simultaneous reductions in CO2, alternative drive technologies and new mobility concepts are required. And non-fossil mobility represents the only solution to this.

Invest in new mobility.
Accelerate like a Ferrari. With the agility of a Smart. And the reliability of a VW Beetle. Plus all the fun and excitement of a Porsche convertible. And your CO2 emissions: 0 gram per km. Simply charge it up at a socket or charging station. MAMA invests in technologies and mobility concepts while giving special consideration to short-term market entry opportunities.

Renewable Energy 2.0

In the renewable energies area, MAMA invests in technologies and fields of application that already now have more advantages and are more effective that fossil fuels. They hold the promise of sustainable success
while breaking our dependence on declining subsidies worldwide.

Profit from the next generation of renewable energies.

Concentrated and flexible photovoltaic systems, solar heat and cold, waste heat utilisation and the smart grid. These new technologies are providing increased energy efficiency matched by lower costs. And for this reason MAMA is investing in Renewable Energy 2.0.

Natural Resources

NNature offers a practically inexhaustible reservoir of renewable resources. Using these in a more intelligent and environmentally friendly manner is one of the most decisive aspects in the near future. Take the example of water. Here it is clear that a seemingly endless raw material can become a critical issue of our time. Water is the gold of the future. And has already become an invaluable resource today.

Invest in regenerative resources.

Solar seawater desalination, biofuels, water purification, solar hot water systems or even reductions in the overall consumption of water: The areas of application for regenerative resources are highly diverse. Water especially, as the basis of all life, offers excellent economic perspectives. For this reason MAMA invests in technologies aimed at utilising natural resources in an environmentally friendly manner.

Green It

Hardly any other sector has developed so rapidly over the last decade as information technology. By now a major part of our lives is defined by it, albeit at the cost of considerably higher energy requirements. Green IT is opening up new paths: Improved efficiency, optimised structures, Networked concepts and user-friendly products for consumers and companies – representing a colossal rowth market.

Profit from the opportunities provided by Green IT.

Smart IP-based technology, the smart grid, smart metering, online marketplaces for CO2 reductions. MAMA is investing in these areas among others and connecting them to innovative, sustainable and profitable solutions.