Integral impact incubation: Welcome to MAMA.

MAMA is actively committed to transforming innovative concepts and ideas in the sustainability field into products and solutions capable of success on the mass market. Because that is where sustainability belongs. It can be profitably scaled up here and interesting business models developed from it.

Incubation has been proven as a sustainable business model
+ the second wave of incubation has created successful businesses
+ investors realize substantial returns
+ negative memories of the first wave have been overcome
+ integral impact incubation is a revolutionary advancement of the idea by MAMA

Germany is at the forefront of Green Technologies and Berlin is the “Capital of Innovation”
+ all recent major exits (Brands4Friends, Groupon, Daily-Deal) happened in Berlin
+ innovative grant programs support founding of businesses
+ “Berlin to become the Silicon Valley of Europe” (Klaus Hommels, Springstar Incubation)

Green Economy Incubation is a “white spot”
+ all existing Berlin-based incubators, such as RocketInternet, FoundFair, TeamEurope, RheingauVentures, Springstar, are specialized on standard internet business models.
+ however players like IBB, KfW are eager to invest in green projects as well

The goal is to reach the mass market via integral impact incubation. The mass market offers these businesses to achieve a major impact, because only with this multiplication effect can our environment as well as social aspects gain fundamental improvements. In this regard MAMA is working in accordance with a unique principle.

The Mama Principle
A Mama is regarded as one of the most sustainable members of our planet. Already at an early stage she is concerned about her children’s careers, supporting them during all phases of life while watching out that they do not make a mess of things. Or in other words: Being sustainable. At the end she then lets them head off to successfully achieve their own independence. This is a very simple, clear thought. And its very simplicity is what permits it to be put into practice with such success.

MAMA stands for integral impact incubation with a clear focus on the mass market and a successful business case. Because only when the incentive for project developers and investors is sufficiently interesting, can a good idea be turned into one that penetrates the mass market and helps secure the quality of life for all of us – both in this generation and for those to come.